Sergio Bendixen is recognized as the preeminent expert in Hispanic public opinion research in the United States and Latin America. Bendixen's proficiency originates from his unique ability to merge a diverse set of experiences in public opinion research, communications, politics, and public policy to strategically address the varied portfolio of his clients.

With over 25 years of polling experience, Bendixen is undoubtedly an expert in public opinion research. He has mastered research methodologies and has implemented detailed techniques to formulate studies and polls that accurately gauge public opinion. Bendixen has provided primary research and advice for clients both on a national and international level and has directed hundreds of demographic and attitudinal survey projects for statewide and congressional political races, major corporations, and not-for-profit organizations.

Drawing from his experiences in most Latin American countries and throughout the rapidly growing Hispanic populations in the U.S., Bendixen specializes in gathering information about Latino public opinion. The South Florida Sun-Sentinel reported that Bendixen "has earned the undisputed title of being the leading pollster of Hispanics in the country." The Columbia Journalism Review identifies Bendixen as the pioneer of multilingual polling with surveys conducted in as many as 12 different languages. Bendixen's public opinion research surpasses his counterparts because early on he recognized that the power of multilingual polling rests in its ability to yield a depth and richness of opinion that is missing in English-only polls.

In addition to the expertise he has built in opinion research, Bendixen's background in the media, and the editorial praise he has received in recognition of the thoroughness, accuracy, and ingenuity of his work, testify to his credibility. Bendixen is credited with helping put Spanish-language news on the map. He spent 14 years working as a national-television political analyst for four chief Spanish-language television networks: S.I.N. (1985-86), Univisíon (1987-92), CNN en Español (1993) and Télemundo (1994-98).

He has also provided commentary for countless radio shows and print stories. Bendixen's polls and writings have been featured in Newsweek, The New York Times, The Wall Street Journal, The Los Angeles Times, The Washington Post and The Miami Herald.  

Bendixen's knowledge of, and contacts among, print and broadcast media enable him to take his expertise in public opinion research to a higher level where he can better suit the needs of his clientele. He understands how to craft his research findings into a potent message that is regarded as both understandable and credible by his clients, the media, and their desired audiences.
This unique service is a Bendixen and Associates trademark and it is unparalleled.

The eight years that Bendixen spent in Washington, D.C. as Chief of Staff and Press Secretary to U.S. Representative William Lehman allowed him to develop a broad understanding of political and public policy issues. A native of Peru, Sergio Bendixen is the first and only Hispanic to have ever run a national campaign for U.S. President and has served as a senior consultant to two other presidential campaigns in both Costa Rica and Venezuela. The extensive political experiences that Bendixen brings to opinion research allow him to devise effective strategies to positively influence either electoral campaigns or public policy.
For example, after conducting a poll for the Children's Services Council that revealed a tax-averse climate in Miami-Dade County, Bendixen successfully devised a campaign strategy that persuaded county voters in September 2002 to adopt a property tax that provides $55 million a year to fund the Children's Trust.

Bendixen graduated from the University of Notre Dame in 1970 with a degree in chemical engineering. Following his studies at Notre Dame, he was employed by the Atlantic Richfield Corporation in Corpus Christi, Texas. However, a fascination with politics and a desire to understand how to shape public policy drew Bendixen into the political arena, opinion research, and the media. These experiences furnish him with a diversified perspective that enables him to gather, to observe, and to strategically present both accurate and marketable information to his clientele.